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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Replace static ads with viral pay-per-click (PPC) displays. Take YouTube, for example. What’s not to like about that?

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

The RSS feed is: [link]. And then in 2008 when the economy crashed, we were going to crash with it. Just like somebody came to me today and said, “Yo, Marcus, is PPC good?” ” I’m like, “PPC is good if you’re making money with it. So the first thing is are you tracking your PPC?