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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. “How do you leverage otherwise anonymous traffic? But Longo says that Demandbase does a better job of integrating relevant data. 6) ERP (17) Internet Cust.