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Lead Qualification: Webinar marketing strategy boosts conversion 500%

markempa

“When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars. But for Adobe, while the content was there, the strategy was not.

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9 call analytics platforms for marketing teams to consider

Martech

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. Route customers or prospects through an automated conversation flow for lead qualification, saving sales team time and effort. It has 65 employees and is privately funded. Target customers.