Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. What Marketing and Sales teams need is one, single solution that delivers AND not OR. One that tracks the entire buyer’s journey from anonymous research to evaluation to purchase AND post-sale.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Engagio

OCTOBER 13, 2020

Each of these would be enough to force change, but together, they represent a fundamental disruption to the marketing status quo: Marketing is no longer the sole owner of top-of-funnel activity. Marketing is playing a bigger role at the bottom of the funnel. Measure the impact of marketing and sales on long revenue cycles.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Xspond ( [link] ) understands all 5 levels and we help B2C businesses achieve success, whether it's a campaign, inbound marketing or Social CRM. Driving purchase intent through kinship.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100