Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. power to the people ? power to the people ?

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image.

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 22, 2010

I’m not courageous enough to swim against a tide of 110,000 global searches per month on Google for “social media&#. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM).

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Social Media Paid Content Media Advertising Agencies 128