Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. I’m not courageous enough to swim against a tide of 110,000 global searches per month on Google for “social media&#. In some cases these are members of the media.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128