Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. What Marketing and Sales teams need is one, single solution that delivers AND not OR. One that tracks the entire buyer’s journey from anonymous research to evaluation to purchase AND post-sale.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Convince & Convert

APRIL 22, 2010

Xspond ( [link] ) understands all 5 levels and we help B2C businesses achieve success, whether it's a campaign, inbound marketing or Social CRM. link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128