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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Marketers Put More Lead Gen Budgets Online by eMarketer.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising.