2008, Direct Marketing and WOM - B2B Marketing Zone

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2008

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WOM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. At the same time, word of mouth marketing IS important, and effective. This strategy builds WOM like you wouldn't believe.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. All rights reserved.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media is the Servant of Strategy, Not the Master

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