Engagio

OCTOBER 13, 2020

And that was before Covid hit and we experienced an unprecedented shift to digital in all aspects of our lives. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. As a result, Marketing and Sales teams ended up wasting a lot of time and energy on unqualified leads—and a lot of their budgets. No more wasting budget marketing to companies that weren’t a good fit.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128