2008 Differentiation Lead Gen Lead Management 
Industrial Marketing Today
JULY 9, 2010
I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. Learn to differentiate between metrics and key performance indicators (KPI). They forgot to first set a strategy that carefully targets prospects with relevant messaging. All Rights Reserved.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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