Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
In 2008, revenues were up to $16.6 The duck has 165,000 facebook fans in the US. For example, don’t let your brand mascot share the spotlight with other characters. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The first Aflac duck debuted in 2000.
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