article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

article thumbnail

The Future of B2B is Changing. Are You Ready?

Engagio

Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. This is exactly why I founded Engagio and later decided to merge forces with Demandbase. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too. The nature of B2B deals are long and complex.