Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. Will you write one?
147 
Let's personalize your content