The Future of B2B is Changing. Are You Ready?
Engagio
OCTOBER 13, 2020
New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Non-linear buying breaks the “baton handoff” model.
Let's personalize your content