SAS Adds Real Time Decisioning to Its Marketing Systems
Customer Experience Matrix
NOVEMBER 15, 2007
The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. Yes, you read that right: Web Analytics is listed both as a Solution Line and as a component of the CRM Solution. So is Profitability Management.
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