Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
Then 2008’s recession slammed into Paychex’s market with hurricane force. After telemarketers add information about prospects’ interests, leads go to Paychex’s Salesforce ExactTarget Marketing Cloud CRM system, which adds demographic and geographic data. Paychex now had insight. That insight delivered surprises.
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