2008 CPL Forrester Knowledge Base 
SnapApp
APRIL 25, 2018
Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Jenn Steele.
SnapApp
APRIL 25, 2018
Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.
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