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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. As the economy weakens, Total Cost of Ownership (TCO) will be a critical influence as to how spending decisions are made. Bullet-proof business cases need to be made for any money to change hands.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. It’s a Bird.