2008, Correlation, Process and WOM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But, it's not a 1:1 correlation in my mind. It is a social media engagement process that includes the idea of finding Influencers in your target markets. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table. The answer may surprise you.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post!

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media is the Servant of Strategy, Not the Master

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