Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
But, it's not a 1:1 correlation in my mind. He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. This strategy builds WOM like you wouldn't believe.
Let's personalize your content