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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, it's not a 1:1 correlation in my mind. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. The answer may surprise you.