2008 Correlation Database Marketing Lead 
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.
Convince & Convert
APRIL 28, 2010
But, it's not a 1:1 correlation in my mind. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table. The answer may surprise you. Will you write one? Anything else?
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