The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

The consumer might frequent the Starbucks more, spend more money and/or time, or might really enjoy having full access to USA Today and become a converted, paid member. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Time will tell on the pay off.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142