Online Marketing Institute
OCTOBER 31, 2010
We look forward to your comments as our community of thought leaders expands. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. Bernie Madoff. Real estate.
Convince & Convert
APRIL 28, 2010
2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table.
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Convince & Convert
JULY 14, 2010
There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. There is nothing new about social media; it's just modern WoM.
Convince & Convert
SEPTEMBER 20, 2010
Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.
Convince & Convert
APRIL 22, 2010
Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.
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