The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. For example, freezing the CAPEX spending on server upgrades can result in higher on-going OPEX costs for energy consumption, maintenance, support issues and downtime.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. If they are not appearing on searches most of their business is gone. Make that, Section-8 housing for your small business.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

And that example is just scratching the surface. These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. Starbuckers will likely happily accept an interruption coupon from Starbucks, yet be tentative with any other business.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142