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What Salespeople Need to Know About the New B2B Landscape

xiQ

But Gartner research (see here and here ) indicates a very different contemporary buying reality. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

But Gartner research (see here and here ) indicates a very different contemporary buying reality. To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008.