Remove 2008 Remove BtoB Remove Relevance Remove Workshop
article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. The key to great content-driven demand generation is to thoughtfully and logically use stories that are relevant to our audiences. Note that – use stories that are relevant to our audiences, not us. Ardath Albee.

article thumbnail

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Be relevant, be concise, be compelling. The final messages must be relevant, concise and compelling. Be relevant. Know your audience and be relevant. in January 2008. Give them a takeaway. Ardath Albee Recommends. Ardath Albee's book eMarketing Strategies for the Complex Sale. Rebel Brown. Rebel Brown's Bio.