Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hinge Marketing

JUNE 1, 2015

This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. Visual Expert Paul Dunay, an award-winner marketing expert and author, credits his blog with setting him on the path to success. But I had an idea that they would become a staple of today’s marketing departments. “Were they here to stay? .

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? And guess what? Consider a company like Kodak.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Hubspot

AUGUST 5, 2014

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. I was sort of always in marketing. Channel Marketing Associate, HubSpot. Rand Fishkin.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Email Behavior Have you added links to your social outposts in your emails? What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124