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What marketers need to know about managing social media through an economic downturn

Sprout Social

The channel moves quickly, and marketers need to stay agile to move alongside it. Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.