Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Are they a customer?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

NOVEMBER 11, 2020

Think about all the data about your accounts: CRM, marketing automation, anonymous website visits, intent data, advertising impressions, chat, social media, firmographics, technographics, sales touches, and on and on. Open opportunities that suddenly start showing intent for competitors. Want to learn more?

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62