Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

AUGUST 25, 2010

All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

JUNE 16, 2010

These winning strategies key on usefulness and value-creation. They focus on fostering customer behaviors that lead to profitability. It’s a value-exchange between parties. Doing so often leads to meaningful (profitable) discoveries that can be acted on. They’re strategic investments, not tactical expenses.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119