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How Will Publishers Fare Under Microhoo?

readwrite

One aspect of the possible blockbuster deal that has not been adequately examined is the impact on web publishers, in particular the medium and long tail publishers who are almost wholly reliant on ad networks to monetize their ad inventory. In the short term, the potential acquisition will be bad for medium and long tail publishers.

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My social media marketing posts from 2011

Biznology

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Just how do you pitch a blogger?