The Point

JANUARY 19, 2021

“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Rev

OCTOBER 13, 2018

However, “the rise of Account-Based Marketing (ABM) in the last few years, for those companies where ABM is part of the strategy, marketers need to think about engaging more of the buyer personas at each stage.” Display, retargeting, SDR cadences, events, mail, and other tactics are more common as part of the nurture process.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Varicent

MARCH 8, 2018

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Prior to 2008, you didn't have tools that could help you understand marketing’s impact on the business, we can do this now by looking at metrics to help you understand what's working and what's not.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Rise of Account Based Marketing (ABM). These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

Rise of Account Based Marketing (ABM). These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. Hint: ABM standups help!). response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Webbiquity

DECEMBER 19, 2017

Account-Based Marketing (ABM): Seven people suggested there will be wider adoption of ABM practices in 2018, particularly for high-value products typically sold into large enterprises. Social media marketing itself began emerging as a hot trend at the end of 2008. ” — The Big Trends in B2B Marketing , Circle Research.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. ABM activities can be automated with dotdigital’s program builder.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118