2008 2011 Cost per Lead CPL 
SnapApp
APRIL 25, 2018
D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Sonja Jacob.
SnapApp
APRIL 25, 2018
D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. She’s worked in B2B tech since 2011.
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