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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009.

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An 8-Step Plan for Migrating to a New Marketing Automation Program

Hubspot

And the software had been in place since around 2007. “We took landing pages we had from Eloqua and applied styling and template changes,” Freeman says. Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. In any migration, there will be some translation required.