Remove 2007 Remove Rules Remove SMB Remove Touchpoints
article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

The platform defines rules and milestones with an autodialer to strategically manage calls in line with team availability and caller behavior. Infinity offers full visitor journey attribution, call recording and visitor-level call tracking for granular visibility on channel performance when a phone call is a touchpoint.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures. Click here to download!