10 Trends that Shaped Digital Marketing in the 2010’s
Full Circle Insights
NOVEMBER 25, 2020
Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan. Without the ability to map customer journeys, marketers would be forced to rely on last-click attribution, or something even more basic.”. AppDynamics Case Study.
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