2007 Market2Lead Paper Tagging 
Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Tags: marketing system ROI marketing automation businses case software selection demand generation. If anyone else cares to expand on this list, even better.
Customer Experience Matrix
FEBRUARY 4, 2009
See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail.
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