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B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Can you tell us about those? Thanks Will.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. nbr responses deployment date 1 10/09 1 8/09 3 4/09 3 3/09 1 2/09 3 1/09 12 2008 2 2007 2 2006 1 2005 1 1990 6 No Response 36 One final bit of more data, this more substantive: I asked how well their experience with deployment and their systems as a whole had met their expectations. Thanks to the many people who 'retweeted' the request).

Low Cost Systems for Demand Generation

Customer Experience Matrix

But what really concerns me is that these people are apparently limiting their consideration to just those two products. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering.