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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 [2007, Lead] Low Cost Systems for Demand Generation
do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. So they offer not just demand generation but everything from contact management to e-commerce. Just kidding.or
| | SALES LEAD INSIGHTS
JUNE 17, 2011 [2007, Lead] B2B marketing automation: An interview with Will Schnabel
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. Can you tell us about those? Thanks Will.
JUNE 17, 2011 | SALES LEAD INSIGHTS
[2007, Lead] B2B marketing automation: An interview with Will Schnabel
MAY 26, 2010 | LOOPFUSE
[2007, Lead] Oracle acquires a million lines of code
APRIL 28, 2009 | CUSTOMER EXPERIENCE MATRIX
[2007, Lead] Demand Generation Implementation Survey - Background Results
FEBRUARY 4, 2009 | CUSTOMER EXPERIENCE MATRIX
[2007, Lead] Low Cost Systems for Demand Generation
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| | LOOPFUSE
MAY 26, 2010 [2007, Lead] Oracle acquires a million lines of code
acquired vTrenz. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. Good/Healthy acquisitions don’t happen on this setting. LoopFuse ,Inc.
| | CUSTOMER EXPERIENCE MATRIX
APRIL 28, 2009 [2007, Lead] Demand Generation Implementation Survey - Background Results
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. nbr responses deployment date 1 10/09 1 8/09 3 4/09 3 3/09 1 2/09 3 1/09 12 2008 2 2007 2 2006 1 2005 1 1990 6 No Response 36 One final bit of more data, this more substantive: I asked how well their experience with deployment and their systems as a whole had met their expectations. Thanks to the many people who 'retweeted' the request).
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