Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO. The Data-Driven CMO. As a result, the metrics they track are changing.
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