2007, Direct Marketing, Multi-Channel and Outreach

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

AUGUST 25, 2009

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Twitter can be a platfor for both “old media” (ie one-way) push messaging/marketing or the newer “social media” (two-way) channel which encourages active listening and dialogue.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development. Many social media consultants argue the channel is for community and conversation.

Social Media

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B2B Marketing Zone

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

Strategic Guy: Three Phases of Social Media Maturation

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