B2B Marketing Thought Leadership: Tom Pick
Adobe Experience Cloud Blog
AUGUST 27, 2008
I started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click — it's all there on one nice screen.
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