A/B Testing Pop-ups: How to Make Your Pop-Ups a Lot More Effective
Convert
MAY 18, 2022
Guardrail metrics provide what Spitzer (2007) calls the “capacity to instigate informed action.” This will persuade people to join up for your newsletter, which will contain helpful hints and links to fresh blog content. If we are testing the text within the CTA button, then we look at the CTR% of the CTA. Probably not.
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