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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Phase Three: The Last Mile With the social media program now established and clicking along, our champion turns to the issue of ROI attached to measurable benchmarks. Image created by Ryan Schradin.)

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VisualIQ Measures Marketing Impacts Across All Channels

Customer Experience Matrix

I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007. But the fact remains that, now more than ever, marketers are trying to measure the impact of all contacts on customer behavior.

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Silos, Facebook Advertising, and Opportunity

Convince & Convert

Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it&# create a siloed professional services firm to be – by definition no less – a one trick pony? The same thing happened in online marketing.

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How to Extend Your Brand by Building a Podcast Strategy

Online Marketing Institute

It can be challenging to sell sponsors or advertisers on a show that doesn’t exist or yet have a following, so I recommend investing in the startup costs and hosting half a dozen foundational shows before reaching out for investment. Sign up to receive digital marketing news and special offers from OMI. Try our classes for free.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

The financial industry’s… Read more… Neil Stoneman | March 16th, 2009 | no comments Cross-fertilisation in social media: tweet my post and I’ll post your tweet Social media is a whirling tornado of content and comment. New ones, perhaps Richmond based, rise out the rubble. This recession is no different.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. Book My Free SaaS Marketing Consultation. History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class.