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Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Business professionals are intrigued.

article thumbnail

Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Business professionals are intrigued.

article thumbnail

Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Business professionals are intrigued.