article thumbnail

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

farmers grew 57% more kale in 2012 than they did in 2007. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. Bundling information into narratives encourages engagement," Berger insists.

PR 28
article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Your department.

article thumbnail

The Ultimate Guide to Hiring Effective Marketers

Hubspot

According to a 2007 report in Training magazine, companies spend an average of $1200 annually for training one employee. As you’ll see in that photo, there are books on affiliate marketing, content strategy, inbound marketing, copywriting, social marketing, marketing essentials, marketing management, PR, and branding.