Remove 2007 Remove BtoB Remove Promotion Remove WOM
article thumbnail

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

This is especially important in generating postitive word of mouth (WOM) too. Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation.