2007, Analytics, Software and Vtrenz

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2007

Analytics

Software

Vtrenz

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). However, those analytics are not yet in place.

Demand Generation

Demand Generation Demand Marketing Automation Services Marketing Management

B2B Marketing Zone

Marketing Automation Vendor Consolidation: Lessons from History

Demand Generation Systems Shift Focus to Tracking Behavior

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