Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. There’s more than one decision-maker: for B2B organizations, purchases are made by committee of as many as a dozen people. Marketing automation tools like HubSpot.
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